A Deep Dive into Best Practices for Corporate Video Production Media Production Company

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Then shoot, edit, and polish your video until it’s ready to shine. With the right tools, you can create a professional video that aligns with your vision. Sure, the process might seem overwhelming at first—there’s scripting, planning, shooting, editing, and figuring out where to share it.

How much does corporate video production cost?

To fill this job, look for someone who can come up with the main idea, message, story, and script for the video. If your video needs visual effects and graphics that may require specialized software and expertise, this may drive up the overall cost. If you want to keep your budget low, opt to film the entire video on a single day. No matter what your medium is, you can still use no-cost locations such as an office, your home, or even your employee’s home. If you’re artistic enough, you can even make a simple location look extravagant with just some well-made props. But sometimes, depending on your product or offer, other mediums might make more sense.

• Let’s break down the most common factors affecting the final cost of a corporate video.
• LucidLink’s video collaboration platform is made for teams with teamwork at the heart of your creative process.
• While corporate promotional videos are perfect for achieving brand familiarity through online advertising channels, they’re also great for OTT and traditional television broadcasting.
• They are renowned for their director-driven approach and have produced acclaimed TV commercials & films.
• The team will then check the progress to make sure the goals are met.
• If using actors or presenters, they’ll likely rehearse their lines before the actual shoot.
• Then shoot, edit, and polish your video until it’s ready to shine.
• Whether you’re crafting a big-budget ad or a quick tutorial, understanding these cost factors will help you get the most value from your investment.
• They provide social proof and can be highly effective for driving conversions.

Beginner Video Editing Mistakes and How to Avoid Them

• ​Airborne Studios is a drone video production company based in New York City.
• This includes touch-ups to skin tones, altering skylines, and removing any logos that may have appeared in your video.
• With YouTube, TikTok, and all the technology and software available today, you can keep things simple with some images and text in a tasteful video format.
• Corporate videos for onboarding are designed to help new employees quickly acclimate to the company’s culture, policies, and expectations.
• Know what you want to communicate, and what you want your audience to feel when they hear it, and you’re well on your way.
• Among other features, you can stylize text for easier readability, and also include hyperlinks to pronunciation guides, audio samples, and more.

Its intuitive drag-and-drop interface makes editing simple, even for beginners. Add transitions, overlay text, and use one-click AI features to streamline the process. Start by arranging clips in the order outlined in your storyboard or script.

Final thoughts

• It’s a great way to show potential customers the value your product can bring by demonstrating what it can do and how it can help them make their life easier.
• The top video production companies bring creativity to your videos to hook the audience and leave a lasting impact.
• Bettermode has a fun and creative product promotion corporate video that shows how their tool solves a main pain point.
• Your corporate video production process needs a command center.
• Video production planning and scheduling software improves the visibility of every step and keeps team members focused.
• Some videos might require permissions or permits for shooting at certain locations.
• This beautifully shot montage highlights how people use Apple technology in everyday life; at the end, a simple title card reveals it was all shot on an iPhone in one day.

That’s why it is important to carefully consider the level of visual effects and graphics that are necessary for your video. This way, it will prioritize and balance the costs with your desired outcome. Yes, we know, video indeed works a lot—especially for businesses. You might end up having to spend money and time on creating a video that may not bring results to you at all. This is important to have a good flow and storytelling before adding anything extra.

The 2025 playbook for corporate video production success

Minimalist video ads that quickly convey what your company’s all about can help you raise brand awareness on social media. If you’re looking for animation that makes complex ideas easy to understand, Kasra Design is a solid choice. They specialize in custom 2D and 3D explainer videos, helping brands tell their story in a way that’s both engaging and clear. Their award-winning team works closely with clients to create videos that feel unique, polished, and on-brand. Last but not least, various stakeholders within the company, such as marketing managers or executives, have a say in the video production process. They often provide initial ideas, approve budgets, and give feedback on the final product.

• Those responsible for onboarding won’t have to spend much time prepping new employees; they can just direct them to the video, and the hire will pick it up from there.
• They specialize in drone cinematography and provide FAA-certified pilots who operate in diverse environments, delivering high-quality aerial visuals.
• If you’re looking for cinema-quality corporate storytelling, Zelios is a top choice.
• The production day usually ends with a small celebration, while the video, photos, and audio is backed up and sent to the editing team to start the post-production process.
• This involves setting up your equipment, directing your talent, and ensuring everything runs smoothly.
• Live streaming and webinar recordings have become increasingly popular and effective as people prefer to stay socially distanced.

Top 15 Corporate Video Production Companies in 2025

Learn how to create engaging visuals, tell stories, and increase click-through rates. It’s a quintessential Apple product video that showcases the phone’s features and benefits using live-action footage and graphics. Make sure the metrics you’re tracking ladder up to your overarching business objectives. For example, if your goal is brand awareness, you might focus on views and reach, whereas if you’re looking to drive sales, you’ll want to pay closer attention to clicks and conversions.

Why Do You Need Corporate Videos?

It has truly become an essential medium to master in the world of marketing. With corporate video animation, your content is only limited by your imagination. Use simplified illustrations to explain complex concepts or create a fun promo vid with 3D animation. Panorama9 delivers on all fronts with its IT-Man explainer video. You might think of those annoying TV ads that get stuck in your head whenever there’s an upcoming holiday, but promotional videos encompass a broad range of marketing videos. Whether your company has important updates, a new product launch or just wants to advertise its bread and butter, promo vids are a great way to get the word out about your company.

How to find the best corporate video production company

• This step involves setting up the scenes, directing actors or presenters, and capturing the footage.
• It’s more than just hitting ‘record’; it involves careful planning, execution, and editing.
• This isn’t a ranked list—every agency here brings something unique to the table.
• Knowing which option to choose can be tricky, but if in-house is impossible for you, then a corporate videographer will likely be your best bet.
• It is filmed for the viewer to see your surroundings and what they can expect when they go there.
• To better manage your budget and avoid overspending, consider using budget planning software to track expenses and allocate resources more efficiently.

In this corporate video production playbook, we’ll cover everything you need to know to create videos that make an impact. We’ll also share strategies to side-step the common pitfalls that disrupt large-scale projects or derail remote teams collaborating across locations. A well-designed website is crucial for video and film production companies looking to grow their business.

Writing the Script

Epipheo is known for its emotionally engaging storytelling, helping brands communicate complex ideas through clear, compelling visuals. Specializing in animation and narrative-driven content, they create videos that not only inform but also connect with audiences on a deeper level. Colormatics takes a strategic, results-driven approach to video production, combining advertising expertise with cinematic storytelling.

Production (the cameras roll)

Adding these dependencies within production management software strengthens the prioritization of workflow. Now that you’ve created the event, it’s important to determine what the tasks for the particular event will be. It’s time to send it to your collaborators to get their thoughts. Trust us, it’s better to get notes now than after everything has been recorded. Once you have determined the critical path, you can properly assess the time frames of each task in task management software of your choice. Overall, this site is a great example of how a refined aesthetic can give a film company a sophisticated edge.

Each platform may require adjustments, like resizing or adding platform-specific call-to-action elements. A 64GB card costs as little Corporate video production as $9 and provides plenty of space for HD or 4K footage. Shaky footage can be distracting, so a sturdy tripod is non-negotiable.

Do tell a compelling story

Video case studies are a very effective tool to promote your product or service by showing them your customer success stories. It shows brand personality, and it helps build a personal connection with potential customers. The only downside of event videos is that they’re only relevant to the event they were created for and that you can’t use it again and again.

The Roles in Corporate Video Production

Depending on your company there may well be an extensive process for onboarding new suppliers. There could be existing external partnerships you’re expected to use. Or, there might be an internal marketing and comms team who are tasked with delivering all kinds of videos. But taking a ‘video-first’ approach will help you find the best places to incorporate videos into all of these areas and more. Of course, you can’t just create events without assigning them to specific team members.

Look for insights you can use to optimize your video content and promotion strategies moving forward. There are many tools available for tracking video performance, from native analytics on video platforms like YouTube and Vimeo to more advanced tools like Vidyard and Wistia. Your web analytics platform (e.g. Google Analytics) can also provide valuable insights on how video is impacting your site traffic and user behavior. Some important video metrics to monitor include views, view duration, engagement rate, click-through rate, leads generated, and conversion rate. The specific metrics you focus on will depend on your unique goals and KPIs. To make the process smooth, use tools like VEED that simplify reviews.

Videos can help you amplify that voice and capture your audience’s attention while they’re scrolling through their phone. It protects your work, and you can go back, tweak parts, or use the content in new ways without redoing everything. A quality voiceover makes your message clearer, easier to understand, and more professional. ​Warner Bros., Universal Pictures, Columbia Pictures, Walt Disney Pictures, and Paramount Pictures are the top 5 grossing production companies. Explore creative asset management best practices and discover the best tools to streamline your creative workflows.

Corporate video production process

They skills will play a big role in the success of your corporate video. However, if you know your target audience—you would have a guide on how to suit your interests and what they may want from your company. You can use the language they use and the graphics that interests them.

What Is the Cost of Producing a Corporate Video?

Before even thinking about cameras or scripts, you must clearly define the purpose of your video. Are you aiming to increase brand awareness, drive sales, educate employees, or attract investors? A clearly defined objective will guide every decision you make throughout the production process. Explore the tools available at Descript and take your corporate video production to the next level.