5 Trends that will shape South Africas online betting landscape in 2024 u

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The industry has grown impressively with the number of regular users rising (2). The iGaming and betting industry is growing at an unprecedented rate worldwide, and Africa is no exception. With an increasing number of players embracing digital technology and mobile devices, online gambling and betting is expected to be the future of the gaming industry in Africa. In this blog post, we’ll explore the future of iGaming and betting in Africa, highlighting the opportunities and challenges that lie ahead. Usually providing a range of bonuses and promotions, betting sites in South Africa draw in new players and keep devoted users.

By focusing on these areas, Betway has not only captured a significant market share but also set a benchmark for excellence in the competitive world of online betting. In a bold move to expand its influence and footprint in Africa, Afrirent Holdings, a renowned investment company led by Senzo Tsabedze, is venturing into the vibrant gaming, lottery, and betting market of West Africa. With a history of success and a strong presence in South Africa, Afrirent Holdings is now setting its sights on the exciting opportunities offered by the dynamic entertainment sector in the West African region. Right up until 1996, any punters wanting to gamble on horse racing had to do it at the track. After 1996, it became possible for players to gamble online and horse betting is becoming increasingly popular in South Africa.

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I would go to the casino with borrowed money, hoping that it would be my lucky day. I became an aggressive gambler, didn’t even care when I would lose my salary. One morning I sat at a machine with the hope of winning but instead lost R5 000 in 2 hours.

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A 2011 report found that online gambling should be made legal, but this has still not happened. There have been repeated promises from the South African government and Trade and Industry Ministers that online gambling in the form of casino games such as poker will be made legal. The Gambling Act of 1965 officially banned all forms of gambling except betting on horse racing. Towards the end of the 1970s casinos started operating in the independent areas called homelands. Only native South Africans lived in these areas and most weren’t able to access such establishments. Figures from 1995 such there were as many as 2000 illegal casinos operating in the country.

• The main goal of the game is to create a hand nearer to 21 than the dealer’s hand.
• In August 1996 the Gauteng Gambling Act 1995 (Act No 4 of 1995), was promulgated.
• Make sure you sign up with a betting site that offers the best welcome bonuses!
• Currently, South Africa is by far the most developed online betting market on the continent, with several financial experts expecting its gross revenue to surpass $2.3-billion by the end of 2022.
• Nine80 Digital Media is a digital publishing company that represents the full spectrum of digital content publishing and advertising.
• One of the main reasons is that online sports betting is now legal in South Africa.

Luxury Hospitality And Sports Betting: Examining The Evolving Convergence Of Two Experience-Driven Industries

Picking the right bookmaker for UFC in South Africa isn’t just about finding a betting site that has the best odds and markets! While that’s undeniably important, it’s also about getting the most value for your money! If a bookmaker can’t take care of new members, how are they going to take care of punters in the long run? Make sure you sign up with a betting site that offers the best welcome bonuses! A good welcome bonus can give you extra funds to bet with, reducing your risk and boosting your chances of winning without spending more of your money. Some sportsbooks also offer free bets which allow you to test the platform before fully committing, so you can see whether they’re a right fit for you.

Similar to the rest of African countries, the sports betting sector makes for the vast majority of the GGR. And, according to yearly statistics, over 30% of the entire population places bets on sports every single day. It is no surprise then that Nigerians spend over $2-billion every year on sports betting.

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Our reviews will also support you to decide where and on what you want to bet. Unlike investing, gambling is based purely on luck, yet many believe they can develop a winning approach. The truth is that the house edge ensures that bookmakers maintain a profit over time. For instance, when odds are at -110 on both sides of a bet, a bettor must risk R110 to win R100, meaning even skilled bettors face a statistical disadvantage in the long run. To diversify and enrich its platform, Betway has engaged in strategic collaborations with leading gaming content providers. In August 2024, Betway partnered with Play’n GO, introducing popular gaming titles such as “Book of Dead” and “Rise of Olympus” to the South African market.

In the realm of cricket, Betway became the title sponsor of the SA20 cricket competition in January 2023. This strategic partnership aims to elevate cricket as South Africa’s premier sport and entertainment brand, reflecting Betway’s commitment to fostering the growth of cricket in the country. Additionally, Betway serves as the Official Betting Partner of the Springboks, South Africa’s national rugby team.

Sub Saharan Africa lead in the number of mobile money deployments at 132 compared to global of 252. Out of the 866 million registered accounts, 395 million are in Sub Saharan Africa. 145 million active accounts versus 298 million globally, USD 1.7 billion in transactions volume versus 2.4 billion globally and 26.8 billion in transaction value versus 40.8 billion globally (4).

Stakeholders are embracing technological advancements, while prioritising responsible gambling practices

Play roulette, blackjack or baccarat against live dealers and enjoy a thrilling betting experience. Some punters might be very familiar with the do’s and don’ts of betting online. To get you bet started we offer a variety of articles in our betting strategy and tips section.

Sports betting and its Relationship to Digital Credit: A Case Study for East Africa

Betting on fighters like Kamaru Usman, Valentina Shevchenko, and Israel Adesanya, each with unique styles, can make your bets more thrilling. Their platform is designed for ease of use, with a straightforward interface and a mobile app that ensures you can bet on the go. Mixed Martial Arts (MMA) and its premier league, the UFC, have captured the imagination of sports fans around the world, including in South Africa. Net gaming revenues declined by 48% to $48.3m (about R900m) for the period due to the weaker naira vs the US dollar but were up 10% on an organic basis, which excludes foreign exchange movements.

As part of our analysis of the online gambling sector in Africa, we find it necessary to elaborate on the great role live casino games have played in the expansion of the industry throughout the continent. “The rise of AI in sports betting is particularly focused on gambling controls; limiting customer exposure to risk at an individual level. It switches our player protection approach from reactive to proactive, and allows players to receive the intervention they need in real time, not after the fact. AI features in sports betting have real-time interaction triggers, generated when the system’s AI identifies increased risk factors in a player’s behaviour. Roulette, which has been traditionally popular in land-based casinos, is now growing online. It is now the most popular casino game by revenue and players typically bet much larger amounts than other types of casino games, around R250 per bet.

• By simply clicking a few buttons most people with a mobile money account are able to request for a micro loan which is credited to their mobile money accounts from the various service providers.
• Once they are addicted then all rational thought goes and it’s a case of good money chasing after bad (12).
• SportsBoom brings you all the best of SA rugby, from the latest news to exclusive interviews.
• This presents a challenge for iGaming and betting operators who rely on traditional payment methods.
• The country boasts a thriving sports betting industry, allowing fans to add a layer of excitement (and potentially some winnings) to their favourite games.
• Remember, responsible betting is key to maximising your enjoyment and minimising any potential risks.
• From the time gambling was introduced in East Africa it was a niche activity enjoyed by a few participants in society mostly foreigners and specific groups.

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Regulatory compliance, including addressing illegal and unlicensed operators, remains a significant concern for stakeholders. Moreover, technological disruptions, such as the emergence of blockchain and cryptocurrency-based betting platforms, present both challenges and opportunities for traditional operators. However, not every well-known bookmaker offers its services on the continent. Parimatch can rightfully be considered the best online betting app – the creators have made sure that they have access to sports events no worse than in Europe. Among the wide variety of sports in Africa, football is the most popular. Therefore, Parimatch offers a wide selection of football leagues and international championships, where you can get and easily withdraw a solid cash prize.

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Most online bookmakers have expanded their games portfolio into BetGames, Slots, Scratchcards and Live Games for an even more exciting experience. 1994 saw a new democratic government taking powered and all forms of gambling were legalized. The National Gambling Act 1996 introduced a system of licensed casinos as well as a single national lottery. The Act made provisions for the regulation of activities relating to gambling and uniform standards were introduced. The National Gambling Board was also established and became responsible for the supervision and regulation of the gambling industry. It has led to the users diverting funds they have borrowed using digital credit channels to sports betting as its easy for the users to be able to stake the money they borrow in the hopes that they will be able to get more in return.

Challenges And Opportunities For South African Sports In The 21st Century

Betway’s platform is praised for its intuitive design and a robust mobile application, ensuring a seamless betting experience. Globally, betting and gambling activity, particularly in sport, is on the rise. In July 2024, the group launched the Aviator casino game in SA through its KingMakers unit. The game, created by Spribe, now has more than 5-million monthly active players worldwide and is growing in popularity locally. Interestingly, there has been rapid growth in the popularity of darts, especially in 2023.

After examining the surge in mobile credit and the rise of sports betting we put forth the conclusion that the digital credit has been an enabler to the growth of sports betting has in East Africa. This is because digital credit has enabled ease of access to funds which the borrowers then use for their digital gambling. This is inferred in that the average customer profile of sports betting is young people especially men who are also the most active on digital credit platforms (11).

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New users can benefit from a welcome bonus that works similarly to a casino deposit match, providing a good start with a small wagering requirement before playthrough. While Betway provides competitive odds, especially on major UFC events, one area for improvement could be the expansion of their live streaming services. Policymakers on the African continent are also expected to start contemplating the same issue as more people take up betting, driven by the internet on the continent. US legislators are now mulling how to regulate the sector at a national/federal level given the increased uptake in what is now estimated to be a $10bn industry.

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In 1965, the Gambling Act prohibited diverse types of sports betting except for horse racing. Horse racing was considered more like a sporting activity than a betting one. The country has come through a couple of steps in betting legalization in the country. As a regulatory authority, we play a pivotal role in fostering responsible gambling practices, protecting vulnerable individuals, and promoting a fair and transparent gaming environment. In Mark Tipping’s experience, most online betting frauds can only be realised once payment is made to the fraudster.

• The growth of this sector has been beneficial, although it is essential to balance economic benefits with responsible gambling practices.
• It goes without saying, perhaps, that there are very strict controls concerning gambling activities.
• The government has taken steps to address these concerns, by introducing measures to prevent underage gambling and to ensure that online betting and gaming operators are operating in a fair and responsible manner.
• I would go to the casino with borrowed money, hoping that it would be my lucky day.
• Although the gambling industry overall continued to grow from a revenue perspective in 2016, the growth rate was significantly lower than increases experienced during the past couple of years.
• While traditional sports such as soccer, rugby and cricket will likely be mainstays of the sports betting sector for some time to come in South Africa, a growing number of niche sports are attracting bettors too.
• This has further been aided by the greater prominence of casino products in recent times, especially slot games.

It’s critical, therefore, that operators in the sector keep up with these trends and advancements. “While South Africa has always been a sporty nation, its international sporting profile has probably never been higher and this is especially true for women’s sports,” says Chelin. In addition, using special deals for South Africans can increase the value of your bets. Kickboxing and Muay Thai, with their emphasis on striking and aggressive exchanges, tend to produce more exciting and unpredictable fights, offering different betting opportunities.

Trends that will shape South Africa’s online betting landscape in 2024

Unlike boxing, which focuses solely on punches, MMA incorporates striking, grappling, and ground fighting, influencing how odds are set and bets are made. The local market is dominated by Betway, Hollywoodbets, PlayaBets and Easybet. Slots and Aviator are growing rapidly, both at over 100% per annum, and stand to become the games of preference to the average person in SouthAfrica. SportsBoom brings you all the best of SA rugby, from the latest news to exclusive interviews.

As Afrirent Holdings enters the West African market, it is focusing on responsible gaming practices and community engagement, demonstrating its commitment to making a positive impact in the region’s gaming and entertainment sector. With a reputation for excellence and a dedication to social responsibility, Afrirent Holdings aims to create value, foster economic development, and empower local communities in West Africa. On the assumption of pretty recent research 60 million locals of SA in the age group of 18 – 40 are active sports gamblers.

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For many, particularly those with limited financial resources, the appeal of a big win can be incredibly tempting. Instead of earning easy money, those who indulge in excessive gambling frequently face financial strain, said John Manyike, Head of Financial Education at Old Mutual. Further enhancing its online casino offerings, Betway collaborated with Playtech in September 2024. This alliance added premium casino and live casino games to Betway’s South African platform, providing users with a comprehensive and engaging gaming experience. How Betway Became One Of The Most Popular Sports Betting Platforms In South Africa. Betway, established in 2006, has rapidly ascended to become one of South Africa’s most prominent betting platforms.

A focus on the quality of its agency network over quantity has also resulted in improved profitability through higher average wagers and revenues per agent,” said the group. MultiChoice continues its push to dominate Africa’s betting market for sport and other activities, having grown its business by a tenth in Nigeria while launching one of the world’s top gambling games in SA. This encourages more South Africans to bet safely, securely and ultimately responsibly. Betway is considered the biggest bookmaker in South Africa and along with Sportingbet and Hollywoodbets. Our team of betting experts assess every aspect of each bookmaker from the free bets to markets and odds and even their customer service. Keen to know how best to pull off a betting slam dunk in the NBA playoffs?

Get this delivered to your inbox, and more info about our products and services. Get the best of CNBC Africa sent straight to your inbox with breaking business news, insights and updates from experts across the continent. Online gambling has also become a sector of interest for several foreign investors in other African countries. There is an ongoing legal conflict between the Nigerian Lottery Regulatory Commission and the Lagos State Lotteries Board, as both organisations are trying to impose regulations and collect licensing taxes.

The Reasons of Popularity

Subsequent amendments and regulations have further shaped the industry, confirming consumer protection and responsible gambling practices. This was a turning point for the betting industry in South Africa, as the legalisation of horse racing led to the establishment of many racetracks and the creation of a regulated betting industry. This not only provided a safe and controlled environment for people to bet on horse racing, but it also generated significant tax revenue for the government. Includes betting on sports events and horse racing where punters are essentially betting on the outcome of the particular event. For this, punters can analyse various factors that could increase the odds of their bet being successful.